ONE Sotheby’s International Realty | Sports and Entertainment Division Branding
The Ask: Develop a complete visual identity for ONE Sotheby’s new Sports & Entertainment Division—a specialized arm serving athletes, entertainers, and high-profile clientele. This division offers a tailored, white-glove real estate experience designed to meet the unique needs, expectations, and lifestyles of its elite clientele, delivering an elevated and exclusive brand system aligned with Sotheby’s luxury standards.

The solution: A graphic language that is both classic and modern, the icon positions the brand at the intersection of luxury and sports/ innovation—a visual representation of tradition elevated by a sense of dynamism and forward momentum.

Building on this foundation, I developed a sophisticated visual identity anchored in a jewel-stone color palette: rich, luxurious hues that communicate exclusivity and refinement without feeling loud or overstated. These tones create a timeless yet contemporary atmosphere that aligns seamlessly with the expectations of high-profile clientele.

To complete the system, the photographic direction centered on elevated, eagle-eye perspectives, symbolizing the status, reach, and powerful vantage point of sports and entertainment clients. The visual system was designed to feel powerful, aspirational, and quietly luxurious—reflecting a world where clients operate from a higher viewpoint and truly have the world at their fingertips.